Privacy Policy

Introduction

At Liruwei Accounting ("we", "our", or "us"), we respect your privacy and are committed to protecting your personal data. This privacy policy informs you about how we handle your personal information when you visit our website (www.liruwei.com) or use our accounting services, and it explains your privacy rights and the legal protections provided to you.

We adhere to the General Data Protection Regulation (GDPR) and Romanian data protection laws. We ensure that your data is processed lawfully, transparently, and securely.

Please read this privacy policy carefully to understand how we collect, use, and protect your personal information.

Information We Collect

We may collect, use, store, and transfer different kinds of personal data about you, which we have grouped together as follows:

Personal Information

• Identity Data: includes first name, last name, username or similar identifier, title
• Contact Data: includes billing address, delivery address, email address, and telephone numbers
• Financial Data: includes bank account details, payment card details, and financial transaction records
• Business Data: includes company name, registration number, tax information, and company financial records

Technical Information

• Usage Data: includes information about how you use our website and services
• Technical Data: includes internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website
• Marketing and Communications Data: includes your preferences in receiving marketing from us and your communication preferences

We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data).

How We Collect Your Information

We use different methods to collect data from and about you including through:

Direct Interactions

You may provide us with your personal data when you:

• Apply for our services or enter into an agreement with us
• Create an account on our website
• Subscribe to our newsletters or publications
• Request marketing information to be sent to you
• Participate in surveys or provide feedback
• Contact us through our website, email, phone, or in person

Automated Technologies

As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions, and patterns. We collect this personal data by using cookies, server logs, and other similar technologies. Please see our Cookie Policy for further details.

Third Parties

We may receive personal data about you from various third parties such as:

• Technical Data from analytics providers, advertising networks, and search information providers
• Contact, Financial, and Transaction Data from providers of technical, payment, and delivery services
• Identity and Contact Data from publicly available sources such as Companies House, commercial registers, and the Electoral Register

How We Use Your Information

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

• Where we need to perform the contract we are about to enter into or have entered into with you
• Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests
• Where we need to comply with a legal or regulatory obligation
• Where you have provided consent for us to process your personal data for a specific purpose

Purposes for Processing Your Data

We have set out below a description of the ways we plan to use your personal data:

• To register you as a new client
• To provide accounting, tax, and financial consulting services
• To manage our relationship with you, including notifying you about changes to our terms or privacy policy
• To administer and protect our business and this website
• To deliver relevant content and advertisements to you
• To use data analytics to improve our website, services, marketing, customer relationships, and experiences
• To make suggestions and recommendations to you about services that may be of interest to you

Marketing

We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising. You can opt-out of receiving marketing communications from us at any time by following the opt-out links on any marketing message sent to you or by contacting us directly.

Legal Basis for Processing

We rely on the following legal bases for processing your personal data:

• Contractual Necessity: Processing is necessary for the performance of a contract with you or to take steps at your request before entering into a contract.
• Legal Obligation: Processing is necessary for compliance with our legal obligations under Romanian and EU law.
• Legitimate Interests: Processing is necessary for our legitimate interests or those of a third party, provided your interests and fundamental rights do not override those interests.
• Consent: You have given consent for us to process your personal data for a specific purpose.

Note that we may process your personal data on more than one legal basis depending on the specific purpose for which we are using your data.

Data Sharing and Transfers

We may share your personal data with the following categories of recipients:

• Service Providers: Including IT service providers, cloud storage providers, marketing agencies, and payment processors who provide services to us.
• Professional Advisers: Including lawyers, bankers, auditors, and insurers who provide consultancy, banking, legal, insurance, and accounting services.
• Tax and Regulatory Authorities: Including ANAF (Romanian tax authority) and other authorities who require reporting of processing activities in certain circumstances.
• Business Partners: Third parties with whom we may partner to offer certain products or services.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

International Transfers

We may transfer your personal data to countries outside the European Economic Area (EEA). Whenever we transfer your personal data outside the EEA, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

• Transferring to countries that have been deemed to provide an adequate level of protection for personal data by the European Commission.
• Using specific contracts approved by the European Commission which give personal data the same protection it has in Europe.
• Using providers based in the US that are part of the EU-US Privacy Shield or similar frameworks.

Data Security

We have implemented appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way, altered, or disclosed. These include:

• Encryption of sensitive data
• Secure networks and servers
• Access controls and authentication procedures
• Regular security assessments and audits
• Staff training on data protection

We have procedures in place to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

Data Retention

We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider:

• The amount, nature, and sensitivity of the personal data
• The potential risk of harm from unauthorized use or disclosure
• The purposes for which we process your personal data
• Whether we can achieve those purposes through other means
• The applicable legal requirements

For tax and accounting purposes, we typically need to keep basic information about our clients (including Contact, Identity, Financial, and Transaction Data) for at least 10 years after they cease being clients, in accordance with Romanian tax legislation.

Your Legal Rights

Under data protection laws, you have rights in relation to your personal data that include:

• Right to Access: You can request copies of your personal data.
• Right to Rectification: You can request that we correct any incomplete or inaccurate information.
• Right to Erasure: You can request that we delete or remove your personal data where there is no good reason for us to continue processing it.
• Right to Restrict Processing: You can request that we suspend the processing of your personal data.
• Right to Data Portability: You can request the transfer of your personal data to you or to a third party.
• Right to Object: You can object to processing of your personal data where we are relying on a legitimate interest.
• Right to Withdraw Consent: You can withdraw consent at any time where we are relying on consent to process your personal data.

If you wish to exercise any of the rights set out above, please contact us using the details provided below. You will not have to pay a fee to access your personal data or to exercise any of the other rights. However, we may charge a reasonable fee if your request is clearly unfounded, repetitive, or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

Cookies

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer's hard drive.

For detailed information on the cookies we use, the purposes for which we use them, and how you can exercise your choices regarding our use of your cookies, please see our Cookie Policy.

Changes to This Privacy Policy

We may update this privacy policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any significant changes by posting the new privacy policy on this page with a prominent notice, and/or by sending you an email notification.

We encourage you to review this privacy policy periodically to stay informed about how we are protecting your information.

Contact Us

If you have any questions about this privacy policy or our privacy practices, or if you wish to exercise any of your legal rights, please contact us using the following details:

Liruwei Accounting
Calea Victoriei 125
Bucharest, 010071
Romania

Email: privacy@liruwei.com
Phone: +40 21 905 6831

You have the right to make a complaint at any time to the National Supervisory Authority for Personal Data Processing (ANSPDCP), the Romanian supervisory authority for data protection issues (www.dataprotection.ro). However, we would appreciate the chance to deal with your concerns before you approach the ANSPDCP, so please contact us in the first instance.